Esma Experience Centre — Silver Jewellery in Jubilee Hills, Hyderabad
Silver photographs well and wears differently. A kundan choker that looks weightless on a screen has a real heft when it settles on the collarbone; the drop of a jhumka only makes sense once it swings. Our Experience Centre on Road No 36 in Jubilee Hills is where the difference between the two becomes obvious — the whole catalogue, in the hand, under daylight.
Visit us in Jubilee Hills
Esma Experience Centre
Near Metro Pillar 1672, Above Mochi Shoes, 2nd Floor
Road No 36, Jubilee Hills
Hyderabad, Telangana 500033
Open 10:30 am – 8:00 pm, all seven days
Phone: +91 86918 18132
Email: info@esmastore.com
Finding the store
We're on the second floor, directly above Mochi Shoes, beside Metro Pillar 1672 on Road No 36. If you're coming along the Jubilee Hills stretch, the pillar number is the easiest marker — the entrance is at street level next to the showroom below. Anyone arriving from Banjara Hills or Film Nagar will find Road No 36 a short drive either way.
If you can't spot us, call +91 86918 18132 and someone will walk you in.
What you'll find here
Everything on the website, and a good deal that hasn't been photographed yet. That includes the full Maithili kundan line, the Sangam heritage fusion pieces, bridal and wedding sets, necklaces, earrings, bangles and the smaller everyday Bindu gemstone pendants.
Every piece is 92.5 sterling silver with 22K gold plating, handcrafted in India. Bridal shoppers usually want to see a full set together — necklace, maang tikka, matilu and hair ornaments laid out at once — and that is far easier to do across a counter than across a browser tab.
Things worth coming in for
Trying on a full bridal set. Weight, drape and how a piece sits against a particular neckline are the three things a photograph can't tell you.
Customisation. We adapt lengths, motifs and stone colours on many pieces. Read how customisation works, or bring the idea in and talk it through.
Re-plating and care. Every Esma piece carries a one-year plating warranty, and we re-plate beyond that for a nominal fee. If you're unsure how to look after what you already own, our jewellery care guide covers it, and we're happy to show you in person.
Exchange. Esma pieces carry a 50% lifetime exchange. Full warranty details here.
Buying online instead
If Hyderabad isn't convenient, the entire collection ships free across India with the same warranty and exchange terms. Browse all collections, or start with our best sellers.
We can also arrange a video call on request and take you through the collection piece by piece — holding designs up to the camera, comparing sizes, and answering questions in real time. It is the closest thing to standing at the counter, and it is how a good number of our customers shop from other cities and from abroad. Write to info@esmastore.com or call +91 86918 18132 to arrange a time that suits you.